IE 2023

A visual identity system project for the European Games 2023 — an international-scale sporting event. The brief was to design a cohesive visual communication system (colour palette, typography, grids, graphic patterns) and develop a brand book governing brand use across all event materials — the logo itself was outside this scope. The system became the foundation for numerous print and digital marketing materials. Role: Visual identity system & brand book design · Year: 2022–2023